Polprint, a London-based printing service, entrusted me with a multifaceted project encompassing branding, web design, SEO, and social media management. Here’s a breakdown of my contributions:

Branding:

• Logo Design: Crafted a distinctive and memorable logo that embodies Polprint’s identity.
• Color Palette: Established a cohesive and visually appealing color scheme to enhance brand recognition.
• Typography: Defined a typography system to maintain consistency across all brand materials.
• Iconography: Designed a set of 20 icons, contributing to a unified visual language.

Web Design:

• Website Design: Conceptualized and executed the entire website design, ensuring a seamless user experience.
• Mega Menu & Custom Footer: Implemented a user-friendly mega menu and custom footer for enhanced navigation.
• Feature Sections: Created engaging feature sections to showcase Polprint’s services effectively.
• UI/UX Design: Ensured an intuitive and visually appealing interface, prioritizing user experience.

SEO Strategy:

• Keyword Research: Conducted in-depth keyword research to optimize content for search engines.
• Content Creation: Crafted SEO-friendly content for various pages, maximizing online visibility.
• On-Page SEO: Implemented on-page SEO techniques to improve search engine rankings.

Social Media Management:

• Platform Creation: Established and managed social media platforms to extend Polprint’s online presence.

Design Tools:

• Figma: Leveraged Figma for collaborative design processes, ensuring efficient communication.
• Adobe Suite: Utilized Photoshop and Illustrator for intricate graphic work and design elements.
• Canva: Incorporated Canva for additional design assets, enhancing the overall aesthetic.
• Smart Mockup: Used Smart Mockup for realistic product presentations, showcasing print materials.

Development Platforms:

• Research and Development: Conducted thorough research to inform design decisions and align them with industry trends.
• Chat GPT Integration: Employed Chat GPT for language-related tasks, enhancing communication.
• WordPress: Developed the website using WordPress as the platform for its flexibility and scalability.
• Elementor Pro: Utilized Elementor Pro for efficient and customized page building.

Result:

Polprint now stands as a visually compelling brand with a user-friendly website, improved SEO visibility, and a solid presence across social media platforms.